● Channel partner community · All India

Every channel partner needs a bridge to grow.

SalesSetu connects channel sales partners — across tech and non-tech — to the products, leads, training and partners they need to win more SME & MSME business.

1,201+ partners & growing
28 states & UTs
Tech +
Non-tech

One platform. Both sides of the deal.

Left bankChannel partners
Right bankPrincipals & products

Resellers, distributors, agents, system integrators & consultants — meeting the brands and buyers who need them.

The reality on the ground

Channel partners work hard — but grow alone.

Most resellers and agents serving SMEs and MSMEs hit the same walls. SalesSetu was built to remove them.

🔍

Not enough quality products

Hard to find good principals with healthy margins to add to their portfolio.

📞

A dry lead pipeline

No steady flow of qualified SME/MSME buyers — most days start from scratch.

🎓

Thin product & sales skills

Especially for tech products, partners struggle to pitch value to non-tech buyers.

🧰

No marketing or pre-sales muscle

Missing brochures, demos, decks and technical answers to close deals.

🤝

Working in isolation

No peer network to co-sell, refer business, or learn what actually works.

💰

Cash-flow & payout pain

Working-capital gaps and unclear commissions slow every deal down.

What you get with SalesSetu

Everything a channel partner needs, in one place.

For every wall above, a bridge. Join free, build your profile, and start growing with the network behind you.

🛒

Products to sell

Browse and onboard vetted principals across tech and non-tech. List what you already deal in and discover what to add next.

🎯

Leads & opportunities

A live opportunity board of buyer requirements, co-sell deals and partnerships — matched to your sectors and geography.

📚

Training & enablement

Playbooks, scripts, calculators and webinars that turn product knowledge into closed deals.

🪪

A verified profile

A trusted, searchable partner profile so principals and buyers can find and vet you instantly.

👥

A real community

Connect with peers to co-sell, refer business and swap what works — across 28 states.

📈

Growth support

Margin tools, deal-registration practices, financing guidance and a success manager on higher tiers.

Who it's for

Built for every kind of channel partner.

If you sell, refer, distribute or integrate products and services for SMEs and MSMEs — tech or non-tech — SalesSetu is your network.

Resellers / VARs Distributors Sales Agents System Integrators Referral Partners Consultants IT & SaaS Hardware FMCG & Retail Services Industrial / B2B
Sector focus
SME & MSME

The backbone of the Indian economy — and your biggest opportunity.

Coverage
All India

From metros to tier-2 and tier-3 towns, in your language and your market.

How it works

From sign-up to your next deal in four steps.

01

Create your profile

Sign up free and tell us your business, partner type and the sectors you serve.

02

List & discover

Add what you deal in and what you're looking for — products, leads, training or partners.

03

Get matched

We surface relevant opportunities, principals and peers across the network.

04

Close & grow

Use the tools, leads and community to win more SME & MSME business.

Membership

Start free. Upgrade when you're ready to scale.

Every plan gives you a verified profile and a place in the community. Higher tiers unlock leads, tools and dedicated support.

Free

Connect

Free

Get listed and start networking

  • Verified partner profile
  • Listed in the partner directory
  • Browse the opportunity board
  • Access free enablement resources
  • Join community discussions
Join free
Premium

Elite

₹14,999 /year

Maximum reach, lead flow and support

  • Everything in Growth
  • Featured placement in directory & search
  • Qualified lead routing for your sectors
  • Dedicated partner success manager
  • Quarterly business review & growth plan
  • Early access to new principals & webinars
  • Elite verified badge
Choose Elite

Prices are indicative annual fees. Compare plans in detail →

Become a partner

Ready to cross the bridge?

Join thousands of channel partners growing together. It takes two minutes to create your profile — and it's free to start.

Are you a brand or principal looking for distribution? Send us a note — we'll connect you to the right partners.

Talk to us